Milan Food Policy
Sustainable Development Video Training
Video Training Expands Milan’s Award Wining Food Policy Process
Milan won the 2018 Guangzhou Innovation Award. This training module expands the reach and accelerates
the sharing of Milan’s SDG-2 success with other cities.
Video Campaign Goals
The challenge was to produce a online video training module. Then launch the video campaign with our digital marketing strategy to maximize exposure by ramping up to 500 visits per day in the first 90 days.
Impact & Results
Milan reduces the cost, time, and staff required to support all the delegates with online video training. This valuable information needed for climate change is spread faster and eliminates travel impact.
Video Distribution Results
- 135,000 views of the intro video in 60 days
- 46 countries active on page
- Ramped from 0 to 500 new visits per day
- 10 minutes on page average
Introduction to the Milan Food Policy video training
Video Campaign Optimization
Video content is the fastest converting method.
Our low budget simple three step funnel:
- Reach 100K views per month
- 15-20% engagement from video views
- 15,000-20,000 landing page views per month
- Conservative 2% Conversion
350 new highly qualified people every month.
How will this change your business?
Our Approach to Sustainable Development Video Training
The award winning Milan Food Policy is a dense and often complex subject. Changing food policies not only eliminates food waste but also effects climate change, and enhances social value.
How do we communicate all that?
We produced 28 videos and delivered them in an easy to follow learning module. Interactive design features keep the nature of the distracted mind engaged. A video training library makes it easy to reference after going through the full course.
Full Service Video You Can Trust
Maximize your objectives and budget with one full service video production and distribution team.
We worked with four agencies to deliver these results for the Milan Food Policy Video Training Project
- 28 video interviews
- 12 locations in Milan
- 4 days
- Script & Shot lists
- Location logistics
- Data management
- Voice talent casting
- Motion Graphics
- Audio Transcription
- Audio Selection & Licensing
- Editing & Color Grading
- Learning Module Design
- Create & Manage Ads
- Daily KPI Optimization
- Influencer Network Sharing
- Metadata on Hosting Provider
- Link back requests
- Top keyword ranks #1